PINK'S Known as the Hot Dog King of Los Angeles, Paul Pink began Pink's Chili Dogs in 1939 with one small street vending wagon and a big dream. The spirited owner was 31 years old when he opened the business with his wife Betty. "At that time it was the cheapest and easiest business to get into, cost was nominal," Pink says. There are many factors contributing to the success of the stand: quality, location and Pink's outlook on life. "When they bite into one of our hot dogs, the juice just runs out," Pink smiles, "the hot dog is kosher style. No pork, 100% beef on a fresh soft bun." Betty Pink perfected the savory chili that smothers each hot dog. Located at 709 La Brea Avenue, Pink's is in the heart of Hollywood. Movie stars and children were often in the area when the stand first opened and would stop by for a hot dog." "I used to feed Ted Knight," Pink says, "he didn't even have a job then, he was looking for part time work." "The stand is one of Diana Ross' favorite places. When she's playing in Vegas she flies her secretary in and picks up a box of hot dogs and then flies back to Vegas." Other regulars include Jerry Lewis, Carl Reiner, Bob Hope, and Bill Cosby. Pink still eats at the stand about once a week to check the quality. There are no plans to open a franchise at this time because Pink says he couldn't keep track of them all. "You can't let someone else run your own business because they run it straight to the ground," says Pink. Pink enjoys life and has a simple philosophy about his workers, "If you don't bother the employees, they like their job and if they receive a good salary, you'll have no problems with them." This attitude has kept the employees happy and loyal. "If you need more money, just tell Paul and he'll give it to you. He's a really nice man," says Abraham, who has the honor of being the only hot dog stand parking lot attendant in Los Angeles. The "Famous Johnny," known for tossing hot dogs in the air and catching them on the buns, has been with Pink for 28 years. Mary, who works evenings and Saturdays, is a 25-year employee. The most important thing to know about Pink's Chili Dogs is best summed up by Pink himself, "It's the finest hot dog and chili in America. There's none finer."